Brian Wansink, PhD John Dyson Professor of Consumer Behavior Director, Cornell Food and Brand Lab Cornell University
Dr. Wansink is an award-winning researcher and the lead author of over 150 academic articles and books on eating behavior, including the best-selling Mindless Eating: Why We Eat More Than We Think. Having been referred to as the “Sherlock Holmes of Food” and the “Wizard of Why”, Wansink and his Food and Brand Lab have been credited with improving the deeper scientific understanding of food eating and food shopping.
A consumer psychologist, Wansink is best known for his work on food psychology and eating behavior. This work focuses on how the environment leads or even tricks people into buying and eating food in ways they are unaware. While some of these insights are directed toward responsible food manufacturers and marketers, the majority are focused specifically at parents, dieters, and at the medical and nutrition community.