TATAMS is the Texas Adolescent Tobacco and Marketing Surveillance Study.
The goal is to understand what types of tobacco and e-cigarette products youth are using and why they use those products. Additionally, we will study the effect of tobacco product marketing on youth.
Results from TATAMS will be used by the Food and Drug Administration (FDA) to inform regulations on the manufacturing, sales, and marketing of tobacco products. This regulation will be designed, in turn, to prevent the onset and progression of tobacco use among youth.
It is a 3 year research study. We will collect the following data:
- We will ask approximately 4,000 youth in grades 6th through 12th across the state of Texas to complete 6 surveys, once every six months.
- We will document the tobacco and e-cigarette advertisements around the schools that our youth survey participants attend.
- We will document tobacco and e-cigarette advertisements in magazines that are popular among our youth survey participants.
These surveys will be administered to 3 cohorts of students (n = 6,600 students) and will assess tobacco use behaviors; cognitive and affective factors; and self-reported exposure and receptivity to tobacco marketing. TATAMS will also conduct direct observation of tobacco marketing and sales, using GIS mapping to document the impact that point-of-sale displays around schools have on youth; using regional Nielsen data to understand characteristics of tobacco products that youth may prefer; and conducting impact and content analyses of tobacco marketing in print publications, like magazines. TATAMS will build a strong evidence base for tobacco product regulation to inform FDA’s authority over the manufacturing, sales, and marketing of tobacco products to, in turn, prevent the onset and progression of tobacco use among youth.